MyGoodness launches organic drink aimed at men…

MyGoodness launches For Goodness Shakes! Vanilla Bean, an organic drink aimed at men


A new organic drink for men is being launched in the UK this month.

For Goodness Shakes! VanillaBean is a men’s milkshake that has been created by independent soft drinks manufacturer MyGoodness. The company claims the drink contains the same level of fibre as a bowl of porridge, and will position the product as a snack for breakfast, lunch or after sport.

For Goodness Shakes! VanillaBean contains 100% organic ingredients including natural bourbon vanilla and vanilla pod seeds, making it a premium organic product, according to its maker.

The product is endorsed by England rugby player Pat Sanderson, who says: "Training and playing rugby takes a lot out of you and my diet is a core part of match preparation. I eat as naturally as possible so I like the fact this milkshake is organic. It’s perfect first thing in the morning or straight after a strenuous training session."

MyGoodness marketing director Jeremy Martin adds: "This is the first organic product to effectively target mainstream males in their impulse buying environment."

MyGoodness has a £2m press and nationwide sampling campaign planned to support the UK launch of For Goodness Shakes!

Stockists of the drink include Tesco, Sainsbury’s, Asda and the Co-op, and it costs £1.39.


VW brand chief exits in restructure

Marketing Week

Head of the Volkswagen brand Wolfgang Bernhard is leaving Europe’s biggest carmaker as part of a management restructure. Volkswagen’s new chief executive, former Audi boss Martin Winterkorn, will take on Bernhard’s brand role when he leaves at the end of the month. Speculation has been mounting about Bernhard’s position as chairman of the VW brand […]


    Leave a comment