Mykindaplace in bid to buy Wowgo

The BSkyB and Freeserve-backed teen site has approached the backers of the troubled Wowgo site with a view to “salvaging” the start-up site, which was put up for sale after it ceased trading last week (MW November 16).

Founder and commercial and marketing director of Mykindaplace Charlie Redmayne has begun negotiations with Wowgo investors Unilever, specialist investment bank Durlacher and e-incubator Eureka Interactive Fund.

Wowgo, which is aimed at 12to 17-year-old girls, was unable to raise further finance. Redmayne says: “We are currently talking to Wowgo’s investors about salvaging or consolidating the business.”

But he refuses to give details of the discussions saying they are still at a sensitive stage.

A spokesman for Unilever declined to comment on the negotiations, but pointed out that the teenage-girl market was still of great interest to the company, and that it was investigating other opportunities within the field.

The Wowgo site suffered serious technical problems just after its launch in June and was still not Mac-friendly when trading ceased.

Redmayne says companies such as Unilever have a lot to gain from being involved in such websites. “There is an awful lot of information you can get about teens by using a Net database,” he says. “If done correctly, websites such as these can be valuable tools.”


View from the band stand

Marketing Week

Further to Dan Jackson’s letter (MW October 26). Firstly, PCAM does not control the music aspects of advertising. It seeks to simplify and standardise methods of commissioning and administrating music in the media by regular consultation wi

A perfect day to put stars in their eyes

Marketing Week

Nothing was able to put the dampners on a staff outing for IPC Media’s corporate communications and presentations teams when they decided to turn pop stars for the day and record a CD. At a studio in deepest Greenwich, the “popsters” quickly realised there wasn’t a budding Ronan Keating or Mariah Carey among them. But […]

United News folds uTravel Web venture

Marketing Week

Holiday web-site has become the latest Internet turkey, with owner United News & Media deciding to shut the site because of cut-throat competition in the online travel market. Xilerate, United News & Media’s new media division, says that further investment in the business could not be expected to achieve the required return in the […]


    Leave a comment