Myleene Klass to star in new Dubai tourism campaign

Myleene Klass is to star in a new ad campaign for Dubai which aims to position the emirate as a desirable place to work and live.

The ad will run on 16 October during the Channel 4 coverage of the Dubai Dewhurst Stakes, a high-profile horseracing event held at the Newmarket racecourse in Suffolk.

The promotional campaign, which has the tagline ’in Dubai every day is an opportunity’, aims to personalise the Dubai experience.

The fictional film segments of the ad were developed by London production company New Moon and tell the story of four characters whose lives crossover in Dubai.

Klass takes the feature role – a stylish woman attending a horse race at Dubai’s Meyden racecourse.

Dubai hosts the world’s richest Group One horse race, the Dubai World Cup, which is now worth $10m and takes place annually in March.

The campaign was supported by Dubai-based Falcon and Associates, a company charged with delivering initiatives to help with the long-term strategic positioning of Dubai as part of the United Arab Emirates by partnering with businesses and government departments.