MySpace appoints BBH to work on MySpace Music

MySpace has appointed advertising agency BBH to lead its digital marketing strategy for the eagerly awaited launch of online music service MySpace Music.


The appointment suggests MySpace is finally nearing the launch of its ad-funded music service, which has suffered from continued delays since its original launch date of early this year.

The service was most recently scheduled to launch this month but has again been postponed, with reports suggesting this is due to MySpace’s failure to sign key deals with the Performing Rights Society (PRS).

The social network first started approaching agencies and brands about the ad-funded music service in December 2008 (nma 16 April 2009) but has since encountered a number of setbacks leaving the latest launch date unclear.

MySpace Music president Courtney Holt, who was appointed in January 2009, has previously said he thought the company began approaching brands and agencies prematurely.

The company encountered further setbacks this summer as owner News Corporation announced global job cuts, slashing the UK workforce by two-thirds including senior staff.

The latest to leave the UK office is Nick Reid, MySpace UK head of sales, who departs in October (nma 16 September 2009).

BBH also works with brands such as Burberry, Lynx, BA and Britvic Drinks.

MySpace and BBH declined to comment.

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