MySpace signs first sponsor for IM service

Colgate is the first advertiser to sponsor MySpaceIM.

Colgate is the first advertiser to sponsor MySpaceIM.

Colgate MaxWhite is the first brand sponsoring the MySpace instant messaging service, currently in beta testing in the UK.

The application automatically launches on sign-in, which MySpace claims enables greater branding opportunities for advertisers. The MySpaceIM application also allows users to chat to their friends from any computer as it’s web based, not a desktop application.

Other features include instant messaging to other MySpace users, shortcuts to features and profiles, and a music player which plays your friends’ profile songs.

This story first appeared on


Spotify signs with 7digital to offer music downloads

Marketing Week

Music-streaming service Spotify has signed a deal with 7digital to offer MP3 downloads. Spotify will enable listeners to download more than 6m tracks. The offer will be rolled out across all international versions of the application, starting with the UK, France, Spain and Germany. In the future, Spotify will allow users to create and then […]

YouGov sees profit slashed by more than half

Marketing Week

YouGov, the online market research company, has seen its pre-tax profit drop by 54% in the six months to January 31, and admits the outlook remains uncertain. It saw normalised profit before tax fall to £2.4m, compared to £5.2m in the corresponding 2008 period. Group turnover was up 20% to £22.6m, compared to £18.8m in […]

Co-op reviews agencies following Somerfield merger

Marketing Week

The Co-operative Group is reviewing its advertising, media and other agency relationships following the £1.6bn acquisition of former rival Somerfield. The retailer plans to review all its supplier relationships as part of the merger process across its entire operations, including supermarkets, funeral care, travel and financial service divisions. The Co-Op’s latest £10m campaign, launched in […]


    Leave a comment