The 401 Centre
302 Regent Street
0845 166 4605
0845 166 4606
Statement of Principles
We offer all types of mystery customer research – face to face, telephone, email, letter, website
response, competitor and B2B for a wide range of clients including retail, rail, airline, finance, insurers
and local authorities.
Calls can be digitally recorded and supplied embedded in the completed assessment form.
Video mystery shopping is increasingly required by clients and we can offer genuine high quality video
We’re customer service consultants as much as market researchers, using mystery shopping as a
feedback and diagnostic tool.
We work with clients to create a programme which meets specific objectives such as service
measurement, compliance, benchmarking against a competitor, gathering competitor pricing
information, product testing or monitoring contractor performance.
Our programmes can be more effective than staff training in improving staff performance – at a fraction
of the price.
An example of Some Recent Clients
Age Concern Enterprises Ltd, AIG Insurance, Allen Carr seminars, AXA PPP Healthcare, British Waterways, Childbase, Nurseries, English Heritage, General Dental Council, General Medical Council, Grant Thornton,Hidden Hearing, Jet2.com, Joules Clothing, Lewisham LBC, M6 Toll, Merseytravel, Photobox, Premier Foods, Swinton Insurance, Tommy Hilfiger Stores, Traveline, Unilever, VisitBritain, Wandsworth LBC, WWF
Mystery Shopping, Consultancy, Benchmarking, Customer Service, Customer Satisfaction, Local Government,
Fieldwork, Retail audits, Web usability research, Consumer
Methods of Data Collection
FTF; POST; TELI; RTAUD; FL; QUAL; NET
B B; C H; FIN; GLA; INT; LEIS; MYST; RETL; TOUR; TRAN; TRAV
Trade Memberships/Affiliations (Company & Individual)
MRS Company Partner MSPA