MySupermarket launches first TV ad

MySupermarket, the grocery comparison site, is to launch its first TV campaign, the first of a number of marketing initiatives designed to boost awareness and use of the site.

mysupermarket

The quirky CHI and Partners created TV spot features a Welsh choir of 12 singing eggs crooning about the benefits of shopping online using the comparison site. It breaks tomorrow (6 October).

A “revolutionary” mobile shopping app is due to launch and an online tool called Savvy Buys will showcase supermarket deals that offer more than 30% off average prices.

James Foord, vice president of business development at MySupermarket, says: “Now that we have established ourselves as one of the UK’s leading shopping and price comparison sites, we’re now heading offline to capture peoples’ imaginations and take the MySupermarket proposition to a much wider audience, in a witty, charming and memorable way.”

The site compares prices on grocery health and beauty products at Tesco, Asda, Sainsbury’s, Waitrose, Ocado, Boots and Superdrug, and claims that users save an average of £17 each time they shop using it. 

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