MyTravel Group appoints AffiliateFuture
MyTravel Group has appointed AffiliateFuture to handle affiliate marketing for the Going Places website. This is the first time MyTravel has used affiliate marketing.
MyTravel Group has appointed AffiliateFuture to handle affiliate marketing for the Going Places website. This is the first time MyTravel has used affiliate marketing.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.