MyTravelLite seeks brand partner
MyTravelLite, the low-cost airline division of MyTravel, is seeking a partner to brand one of its aircraft as a ‘flying billboard’.
MyTravelLite, the low-cost airline division of MyTravel, is seeking a partner to brand one of its aircraft as a ‘flying billboard’.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.