MyVouchercodes bids to enhance traffic analysis
Markco Media has appointed web analytics firm Qubit to better calculate key performance indicators for its flagship affiliate site MyVouchercodes.co.uk. Read the full story here.
Markco Media has appointed web analytics firm Qubit to better calculate key performance indicators for its flagship affiliate site MyVouchercodes.co.uk. Read the full story here.
ITV has appointed three additional director level marketers to complete the marketing team set up to help lead the broadcaster’s strategy to rely less on traditional advertising to drive its revenues.
Netflix, the US film and TV streaming subscription service, launches in the UK today (9 January) with a free one month trial offer to tempt consumers to sign up to its product rather than rivals such as LoveFilm.
Transport for London (TfL) has taken learnings from its Marketing Week Engage Award-winning market researchto bolster other campaigns.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.