MyVouchercodes bids to enhance traffic analysis
Markco Media has appointed web analytics firm Qubit to better calculate key performance indicators for its flagship affiliate site MyVouchercodes.co.uk. Read the full story here.
ITV appoints three marketing directors
Lara O'ReillyITV has appointed three additional director level marketers to complete the marketing team set up to help lead the broadcaster’s strategy to rely less on traditional advertising to drive its revenues.
Netflix backs UK launch with free trial offer
Lara O'ReillyNetflix, the US film and TV streaming subscription service, launches in the UK today (9 January) with a free one month trial offer to tempt consumers to sign up to its product rather than rivals such as LoveFilm.
TfL puts insight at the heart of marketing strategy
MaryLou CostaTransport for London (TfL) has taken learnings from its Marketing Week Engage Award-winning market researchto bolster other campaigns.
British Gas’s brand health worsens as profits swell
Michaela JeffersonThe strength of the British Gas brand is plummeting, according to new data, as the energy crisis deepens and consumers struggle with the rising cost of living.
Former airline marketers advise brands to communicate ‘realistically’ as brand health plummets
Niamh CarrollData shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
Former Tesco brand boss Michelle McEttrick named Primark’s first chief customer officer
Niamh CarrollCredited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
You can’t beat TikTok by becoming its clone
Mark RitsonOur marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
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