Markco Media has appointed web analytics firm Qubit to better calculate key performance indicators for its flagship affiliate site MyVouchercodes.co.uk. Read the full story here.
ITV has appointed three additional director level marketers to complete the marketing team set up to help lead the broadcaster’s strategy to rely less on traditional advertising to drive its revenues.
Netflix, the US film and TV streaming subscription service, launches in the UK today (9 January) with a free one month trial offer to tempt consumers to sign up to its product rather than rivals such as LoveFilm.
Transport for London (TfL) has taken learnings from its Marketing Week Engage Award-winning market researchto bolster other campaigns.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.