Markco Media has appointed web analytics firm Qubit to better calculate key performance indicators for its flagship affiliate site MyVouchercodes.co.uk. Read the full story here.
ITV has appointed three additional director level marketers to complete the marketing team set up to help lead the broadcaster’s strategy to rely less on traditional advertising to drive its revenues.
Netflix, the US film and TV streaming subscription service, launches in the UK today (9 January) with a free one month trial offer to tempt consumers to sign up to its product rather than rivals such as LoveFilm.
Transport for London (TfL) has taken learnings from its Marketing Week Engage Award-winning market researchto bolster other campaigns.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Speaking at the Festival of Marketing, Lego’s marketing director Mark Blackburn said most brands will be able to identify “significant barriers” to true customer centricity.
The Covid crisis has flattened corporate hierarchies and bridged the generation gap between marketers with decades’ worth of experience and those just starting out, according to customer director Martin George.