According to the site, the book is a way of getting into homes and targeting consumers that aren’t internet savvy.
Mark Pearson, MyVoucherCodes founder and managing director, says it also offers an opportunity to diversify.
The 45-page book of vouchers will be distributed to 1 million homes, with the hope of reaching an audience of 3 million, in time for Christmas. The vouchers will also be available online to print out.
Pearson anticipates that the discounts included in the book will be bigger and better than some of its online deals, because retailers are conscious about online vouchers going viral and affecting the bottom line if the deal is particularly strong.
The voucher service is already planning future direct mail blasts surrounding seasonal opportunities such as the January sales, Valentine’s Day, Easter and the summer holidays.
Separately, VoucherHub.com, the new site is from the creators of the US voucher-sharing site RetailMeNot.com launched today with over 1,000 online and printable offers.
VoucherHub MD Alex Rabarts says: “The voucher website industry in the UK is stagnant and many of the existing players engage in scammy tactics that mislead consumers.”
Earlier this month, research form Hitwise revealed that although consumer appetite for online coupons soared in the past year, voucher aggregation sites have lost favour and are seeing traffic figures drop.