NABS gets one on the wrist for a cause

Next week is the annual NABS week, raising money for the advertising and marketing industry’s own charity (trust ad folk to pick a short week), so it’s time to roll your sleeves up and do some fundraising. Because, if there’s any space on your arm, above the Lance Armstrong wristband, the Breast Cancer Awareness wristband, the Marie Curie wristband and so on, you shouldn’t be seen without NABS’s “Jump on the Bandwagon” effort.

Top executives from ad agencies including WCRS and FCB London are wearing the orange wristbands, and agencies are encouraged to launch fundraising schemes of their own. Leo Burnett, for instance, is staging its own versions of Through the Keyhole and Pop Idol (no doubt giving its own ads prime position in the commercial breaks). Harrison Troughton Wunderman is hosting an orange-themed performance ball evening with cocktails and that old standby karaoke.

The Diary, meanwhile, will be wearing a band with pride, just between the Anti-Racism one and the Against Bullying one, three down from Save the Rainforests…


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