Naked Communications has parted company with Honda after four years following a realignment of the marque’s agency roster. Starcom, which holds media planning and buying, and Wieden & Kennedy, which handles advertising, are thought to be unaffected.
Help us create the marketing industry’s most robust report into careers, salaries and workplace trends.
With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?
Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here