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Will ITV’s new channel prove to be a troublesome child?

Marketing Week

ITV’s decision last week to press ahead with plans for a digital free-to-air commercial children’s channel is part of a strategy to offset a decline in ITV1’s share of advertising spend and viewing. The new channel, yet to be named, will be added to ITV’s growing family of channels that includes ITV2, ITV3 and the […]

Who can train the trainers?

Marketing Week

Many marketers view training courses as outdated, irrelevant and time-consuming. Though this perception is understandable, training courses shouldn’t be instantly dismissed, says Matt Drought

Ipoints signs up five new partners

Marketing Week

Ipoints, the UK internet rewards scheme, has signed up five new partners: CD retailer 101cd.com, online florist bunches.co.uk, gift site Prezzybox.com, books e-tailer countrybookstore.co.uk and jewellery.tv. Each company will offer customers ipoints as rewards.

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