Naked Communications has won the strategic media planning brief for the Financial Services Authority following a four-way pitch against Rocket, Mediaedge/CIA and Zenith Optimedia. COI Communications handled the pitch.
ITV’s decision last week to press ahead with plans for a digital free-to-air commercial children’s channel is part of a strategy to offset a decline in ITV1’s share of advertising spend and viewing. The new channel, yet to be named, will be added to ITV’s growing family of channels that includes ITV2, ITV3 and the […]
Many marketers view training courses as outdated, irrelevant and time-consuming. Though this perception is understandable, training courses shouldn’t be instantly dismissed, says Matt Drought
Ipoints, the UK internet rewards scheme, has signed up five new partners: CD retailer 101cd.com, online florist bunches.co.uk, gift site Prezzybox.com, books e-tailer countrybookstore.co.uk and jewellery.tv. Each company will offer customers ipoints as rewards.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.