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Simpay appoints Merrified to develop brand

Marketing Week

Simpay, a new payment scheme that enables people to make purchases with their mobile phones, has appointed Dutton Merrifield to develop its brand in the run-up to its consumer launch in the UK and some European markets later this year.

PoSitive signs from tobacco gantries

Marketing Week

Your analysis on how tobacco companies are struggling to find a marketing voice (MW April 7) prompted an interesting question about the 66,000 tobacco gantries that are now available as point-of-sale sites. The recent restrictions imposed on tobacco companies have opened up a new media opportunity in prime retail locations across the country. Enterprising brand […]

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