Naked Media, the independent publisher, is launching a new food magazine, Fresh, on April 28, aimed at ABC1 25- to 40-year-olds. The monthly title will be cost &£2.80.
Amazon is expected to begin selling Marks & Spencer clothing and home furnishings from next year.
Simpay, a new payment scheme that enables people to make purchases with their mobile phones, has appointed Dutton Merrifield to develop its brand in the run-up to its consumer launch in the UK and some European markets later this year.
Your analysis on how tobacco companies are struggling to find a marketing voice (MW April 7) prompted an interesting question about the 66,000 tobacco gantries that are now available as point-of-sale sites. The recent restrictions imposed on tobacco companies have opened up a new media opportunity in prime retail locations across the country. Enterprising brand […]
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands planning for an uncertain future need to find the right balance between online and offline if they want to retain consumer confidence and trust.
Marketing Week reveals the top 10 FMCG marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.