Napster Mobile launches first European service

NapsterNapster, the online music provider, is launching its mobile service in Ireland later this month. It is the first European launch for the company.

The service, which is launching with 02, will be Ericsson and will make Napster’s 3 million-plus songs, images and ring tones, available to O2 Ireland’s 1.6 million subscribers.

In the US, Napster Mobile has a venture with Cingular and the company has tied up with DoCoMo in Japan.

Customers will be able to search, browse, preview and buy songs from the world’s largest mobile music catalogue and receive Ericsson-aggregated content via their i-mode wireless handsets.


Assessing the JJB Brand

Marketing Week

Each week in association with retail and marketing consultancy Pragma, looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.

Bernard Matthews launches Xmas TV campaign for turkey range

Marketing Week

Bernard Matthews is launching a major TV campaign for its range of turkeys in the run up to Christmas. It claims that it is the first time it has launched a Christmas push behind its products since the early 1980s. The campaign, which was created by its in-house creative team, has the strapline “Bernard Matthews, […]

Technology, not drive, now stalls the hybrid

Marketing Week

As little as 15 months ago Nissan president Carlos Ghosn dismissed the hybrid motor car as “niche technology” that offered a “terrible business proposition”. Yet in a climb-down this week, he was forced to announce that Nissan will be producing a hybrid car by 2010. More humiliating still, Nissan is obliged to “borrow” the technology […]


    Leave a comment