Narrow targeting and gut instinct: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
Don’t believe the hyper targeting
It’s almost inevitable that any webinar or conference session I deliver where speakers are asked questions, one person will always ask, “ah, but how is it different in B2B?”. Depending on how dogmatic the interviewee is the question will be either entertained or dismissed with a, “it’s not in the slightest bit different”.