Nation1, the Glasgow-based advertising agency, has appointed former British diplomat Andrew Fulton as non-executive chairman.
Yoplait Dairy Crest’s Frubes brand starts a television sponsorship on the Cartoon Network next month as part of its summer advertising campaign. Frubes will sponsor Friday mornings on the Cartoon Network, as part of “Freezing Friday”, every week in July. Viewers will see their TV screen “freeze over” and will be asked to help “unfreeze […]
VisitLondon, the capital’s official tourist body, is looking for a partnership agency to boost its commercial relationships with sponsors and other major companies. The organisation has already forged relationships with brands such as HSBC and British Airways, which appear on the VisitLondon website and are listed as partners. But the organisation says that as it […]
A television ad for Domestos Bleach Cleaning Spray, featuring an animated germ, has been banned from being shown around children’s programmes after complaints that it was frightening children. The ad, created by Lowe, shows a grey monster lunging and spitting at the camera as it bemoans the strength of the spray. The voiceover then announces […]
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.
With audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.