Nation1 appoints Andrew Fulton as non-executive chairman
Nation1, the Glasgow-based advertising agency, has appointed former British diplomat Andrew Fulton as non-executive chairman.
Nation1, the Glasgow-based advertising agency, has appointed former British diplomat Andrew Fulton as non-executive chairman.
Yoplait Dairy Crest’s Frubes brand starts a television sponsorship on the Cartoon Network next month as part of its summer advertising campaign. Frubes will sponsor Friday mornings on the Cartoon Network, as part of “Freezing Friday”, every week in July. Viewers will see their TV screen “freeze over” and will be asked to help “unfreeze […]
VisitLondon, the capital’s official tourist body, is looking for a partnership agency to boost its commercial relationships with sponsors and other major companies. The organisation has already forged relationships with brands such as HSBC and British Airways, which appear on the VisitLondon website and are listed as partners. But the organisation says that as it […]
A television ad for Domestos Bleach Cleaning Spray, featuring an animated germ, has been banned from being shown around children’s programmes after complaints that it was frightening children. The ad, created by Lowe, shows a grey monster lunging and spitting at the camera as it bemoans the strength of the spray. The voiceover then announces […]
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.