National Pub Football Week has signed up a raft of drink brands, including Holsten, Carling, Budweiser, Carlsberg, Strongbow, Pepsi, Stella, Tennent’s, WKD, Guinness, John Smiths and Coke, to sponsor the event that encourages people to watch sports in pubs. Pepsi is also offering a weekend trip for two to Madrid.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.