National Pub Football Week signs up drinks brands

National Pub Football Week has signed up a raft of drink brands, including Holsten, Carling, Budweiser, Carlsberg, Strongbow, Pepsi, Stella, Tennent’s, WKD, Guinness, John Smiths and Coke, to sponsor the event that encourages people to watch sports in pubs. Pepsi is also offering a weekend trip for two to Madrid.


Sweet move for The Day

Marketing Week

Fairtrade confectionery company The Day Chocolate Company has appointed Alistair Menzies as head of sales and marketing. His appointment will coincide with a big push to raise awareness of its Divine and Dubble brands in a bid to snatch share from more established alternative chocolate brands such as Green & Black’s. Menzies joins from Traidcraft, […]

EMAP trials Kerrang! Radio in Manchester

Marketing Week

EMAP Performance is to test Kerrang! Radio in Manchester ahead of the next batch of available FM radio licences. The station will go on air on February 18 and will broadcast on 97.6 FM for the next month. EMAP will trial Kerrang! Radio, which plays classic and contemporary rock, on the restricted licence ahead of […]

Fox Kalomaski wins ‘Commit to get fit’ brief

Marketing Week

Fox Kalomaski has won the brief for the NHS-endorsed Fitness Industry Association’s ‘Commit to get fit’ campaign. The campaign is designed to back up government health policy by encouraging the public to use the FIA’s 1,600 health and fitness clubs.


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