National Pub Football Week has signed up a raft of drink brands, including Holsten, Carling, Budweiser, Carlsberg, Strongbow, Pepsi, Stella, Tennent’s, WKD, Guinness, John Smiths and Coke, to sponsor the event that encourages people to watch sports in pubs. Pepsi is also offering a weekend trip for two to Madrid.
Fairtrade confectionery company The Day Chocolate Company has appointed Alistair Menzies as head of sales and marketing. His appointment will coincide with a big push to raise awareness of its Divine and Dubble brands in a bid to snatch share from more established alternative chocolate brands such as Green & Black’s. Menzies joins from Traidcraft, […]
EMAP Performance is to test Kerrang! Radio in Manchester ahead of the next batch of available FM radio licences. The station will go on air on February 18 and will broadcast on 97.6 FM for the next month. EMAP will trial Kerrang! Radio, which plays classic and contemporary rock, on the restricted licence ahead of […]
Fox Kalomaski has won the brief for the NHS-endorsed Fitness Industry Association’s ‘Commit to get fit’ campaign. The campaign is designed to back up government health policy by encouraging the public to use the FIA’s 1,600 health and fitness clubs.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.