The National Readership Survey has revealed a five per cent fall in tabloid newspaper circulation for the year to April. The Daily Mirror reported the biggest loss at 8.92 per cent, bringing its circulation down to 1.7 million, while market leader The Sun dropped by 2.5 per cent to 3.2 million.
By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The collapse of the breakaway European league was a failure to understand the needs and wants of a market.
With outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.
What are the benefits of adopting a test-and-learn mindset and how can it be done effectively?