National Trust relaunches magazine

The National Trust is relaunching its members’ magazine as part of its long-term rebranding strategy to challenge its formal image and modernise people’s perceptions of it.

National Trust Magazine features Johnny Depp
National Trust Magazine featuring Johnny Depp

The first issue of the new look National Trust Magazine features Johnny Depp on the cover.

The magazine has 3.76 million readers and goes out to all National Trust members.

It has been redesigned to have a “bold, contemporary feel” and uses the new Trust colour palette and a newly commissioned National Trust font, inspired by an original 1748 sans serif typeface found at Trust property Wiltshire.

The redesigned title includes three new sections; a photo-essay, forum and feedback.

Sue Herdman, editor of National Trust Magazine, says: “The refresh is a big change and one that will help shift old-fashioned perceptions of the Trust. The new layout and design, created by the design team McGillan Eves, now gives the magazine a relaxed, artisan look, one that reflects these exciting changes in the brand’s appearance.”

The magazine will continue to feature work by many of Britain’s top photographers, and cover topics such as lifestyle, the environment, food, interiors, gardens, news, art and history.

The magazine launched in 1932 and has featured the writing of figures including architect Clough Williams-Ellis and art historian Anthony Blunt and contemporary names including Dan Cruickshank, Anish Kapoor, Jonathan Meades, Adam Nicolson, Oz Clarke and Michael Holroyd.

The National Trust ahs seen a rise in membership in the past 12 months and so the circulation of the title has increased.

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