National Trust unveils direct marketing campaign

The National Trust is unveiling its annual ’For Ever, For Everyone’ (FEFE) direct marketing campaign that raises money to protect the UK’s national treasures.

Creative was produced by DMS and includes iconic landmarks such as the white cliffs of Dover.

One third of each image is left blank and surrounded by a dotted line to draw attention to the fact one third of the Trust’s work protecting national treasures is funded by donations.

Responses are further encouraged via a competition offering chances to win days out at selected National Trust properties.

The FEFE direct mail campaign launching today (22 September) targets 158,000 existing members and donors, with reminder mailing being sent to 40,000 of the these supporters on 3 November.

The National Trust hopes to raise £334,000 of net revenue in the first year, before hitting £432,000 by year three.

Funds will go towards dealing with emergencies such as the Lake District flooding in 2009, conserving historic buildings and managing coastlines.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.