Nationwide CMO Sara Bennison: ‘Evolve or become the next Woolworths’
Nationwide is in the midst of a brand overhaul, with CMO Sara Bennison suggesting it will have to keep on evolving if it is to avoid becoming ‘the next Woolworths’.
Nationwide brings back building society branding as it looks to become leader in a ‘tarnished market’
Leonie RoderickNationwide is to include ‘building society’ in its brand name for the first time as it looks to “raise its heads” above the rest of the sector and better articulate what makes it different.
Nationwide: ‘Sometimes brands can do more with a Snapchat geofilter than a 90-second TV ad’
Thomas HobbsHaving launched a bespoke filter to target students getting their A-Level results, Nationwide says Snapchat can be more impactful at targeting millennials than costly above-the-line campaigns.
Nationwide hires Barclays’ Sara Bennison as CMO
Russell ParsonsNationwide has hired Barclays’ Sara Bennison as chief marketing officer – a new role that will see her sit on the mutual’s executive committee.
John Lewis and Waitrose report ‘encouraging progress’ on five-year turnaround strategy
Michaela JeffersonThe John Lewis Partnership has reported strong results from its scheme to bring the John Lewis and Waitrose brands closer together, as well as from the launch of its value Anyday range.
Marketing That Matters: How automation helps Uswitch succeed amid ‘cut-throat’ competition
Marketing Week ReportersUswitch’s marketers explain how the comparison brand stays ahead of rivals, diving into its paid search automation journey and its shift from a channel-focused to a customer-focused approach to marketing.
Marketing Week Top 100 2021: The top food and drink marketers
Marketing Week ReportersMarketing Week reveals the top 10 food and drink marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Nestlé on why global sustainability always needs a local slant
Marketing Week ReportersViewing sustainability as a ‘key component’ of the brand, Nestlé global CMO Aude Gandon believes wider issues like climate change and social justice can be addressed on both a global and local level.