Nationwide CMO Sara Bennison: ‘Evolve or become the next Woolworths’
Nationwide is in the midst of a brand overhaul, with CMO Sara Bennison suggesting it will have to keep on evolving if it is to avoid becoming ‘the next Woolworths’.
Nationwide brings back building society branding as it looks to become leader in a ‘tarnished market’
Leonie RoderickNationwide is to include ‘building society’ in its brand name for the first time as it looks to “raise its heads” above the rest of the sector and better articulate what makes it different.
Nationwide: ‘Sometimes brands can do more with a Snapchat geofilter than a 90-second TV ad’
Thomas HobbsHaving launched a bespoke filter to target students getting their A-Level results, Nationwide says Snapchat can be more impactful at targeting millennials than costly above-the-line campaigns.
Nationwide hires Barclays’ Sara Bennison as CMO
Russell ParsonsNationwide has hired Barclays’ Sara Bennison as chief marketing officer – a new role that will see her sit on the mutual’s executive committee.
Self-sabotage and the ROI of D&I: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
Ofcom eyes extending ad breaks in broadcast shake-up
Charlotte RogersThe regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
How Direct Line is bringing advertising’s ‘mojo’ back with new Marvel partnership
Michaela JeffersonEntertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Virgin Media O2 looks to create ‘halo effect’ with campaign push
Niamh CarrollDespite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.