Nationwide CMO Sara Bennison: ‘Evolve or become the next Woolworths’
Nationwide is in the midst of a brand overhaul, with CMO Sara Bennison suggesting it will have to keep on evolving if it is to avoid becoming ‘the next Woolworths’.
Nationwide brings back building society branding as it looks to become leader in a ‘tarnished market’
Leonie RoderickNationwide is to include ‘building society’ in its brand name for the first time as it looks to “raise its heads” above the rest of the sector and better articulate what makes it different.
Nationwide: ‘Sometimes brands can do more with a Snapchat geofilter than a 90-second TV ad’
Thomas HobbsHaving launched a bespoke filter to target students getting their A-Level results, Nationwide says Snapchat can be more impactful at targeting millennials than costly above-the-line campaigns.
Nationwide hires Barclays’ Sara Bennison as CMO
Russell ParsonsNationwide has hired Barclays’ Sara Bennison as chief marketing officer – a new role that will see her sit on the mutual’s executive committee.
Why Tesco Mobile is ‘pulling closer’ to the masterbrand
Charlotte RogersWith a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Why Greggs borrowed fashion’s ‘drop culture’ to launch its vegan steak bake
Matthew ValentineGreggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Covid’s great insight is distance doesn’t matter, which is good news for marketers
Liron SmadjaEmployees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
TikTok, ITV, Superdry: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.