Nationwide is to include ‘building society’ in its brand name for the first time as it looks to “raise its heads” above the rest of the sector and better articulate what makes it different.
Having launched a bespoke filter to target students getting their A-Level results, Nationwide says Snapchat can be more impactful at targeting millennials than costly above-the-line campaigns.
Nationwide has hired Barclays’ Sara Bennison as chief marketing officer – a new role that will see her sit on the mutual’s executive committee.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.