Nationwide CMO Sara Bennison: ‘Evolve or become the next Woolworths’
Nationwide is in the midst of a brand overhaul, with CMO Sara Bennison suggesting it will have to keep on evolving if it is to avoid becoming ‘the next Woolworths’.
Nationwide is in the midst of a brand overhaul, with CMO Sara Bennison suggesting it will have to keep on evolving if it is to avoid becoming ‘the next Woolworths’.
Nationwide is to include ‘building society’ in its brand name for the first time as it looks to “raise its heads” above the rest of the sector and better articulate what makes it different.
Having launched a bespoke filter to target students getting their A-Level results, Nationwide says Snapchat can be more impactful at targeting millennials than costly above-the-line campaigns.
Nationwide has hired Barclays’ Sara Bennison as chief marketing officer – a new role that will see her sit on the mutual’s executive committee.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.