People who took a stroll through an arboretum performed 20% better in a memory test than those sent for a walk down a city street, according to research by the University of Michigan, suggesting we could all do with looking out the window every now and again if we want to perform at our best.
With consumer trust in brands falling, companies need to be willing to have a voice on certain topics, failure to do so could actually be more damaging than keeping quiet in 2019.
As Paul Polman retires after a decade at the helm, his successor is facing a series of challenges to growth from the battle for talent to questions over sustainable business and the growing threat of disruptors and direct-to-consumer brands.
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The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Birds Eye is launching a £2m marketing push on its recently launched range of meat-free burgers, sausages and meatballs as it looks to broaden the appeal of meat alternatives among families.
Adidas’ outdoor division is drawing on the expertise of its wider athletic business while at the same time flexing its creative muscle in an attempt to demonstrate the direction it can take the global brand.
Brands need to ensure they appeal to the LGBTQ+ community all year round – not just during Pride – to add real value, build authenticity and avoid backlash.