Nationwide in talks over TV football

Granada Enterprises is talking to the Nationwide building society about sponsoring coverage of Nationwide League games, which are to be shown on ITV and ONdigital.

ITV and ONdigital, which is rebranded as ITV Digital today (July 11) secured the live games and highlights package for the Nationwide League and Worthington Cup – in a three-year deal worth &£315m – last year.

BSkyB previously broadcast Nationwide League coverage. Pizza Hut sponsored BSkyB’s coverage for the 2000/1 season.

Nationwide last year sponsored highlights of the Nationwide League shown in ITV’s Granada, LWT and Yorkshire Tyne-Tees regions.

A spokesman for Granada Enterprises says: “We are in talks with Nationwide about sponsoring ITV and ITV Digital’s coverage of the Nationwide Football League.”

ITV Sport, the pay-TV channel to be launched in August on ITV Digital platform, will broadcast live Nationwide League matches twice a week. Extra live matches will be offered on a pay-per-view basis to ITV Digital subscribers on Fridays.

ITV, will show highlights and the ITV regions will be able to broadcast live matches on Sundays.

Recommended

Sorrell starts internal marketing acquisitions drive

Marketing Week

WPP chief executive Sir Martin Sorrell has embarked on an acquisitions drive in the internal communications sector, in the belief that it is the next big growth area for marketing services. WPP has acquired the Marketing & Communications Agency (MCA) for an undisclosed sum, and is bolting the agency on to its existing internal communications […]

Red Bull to launch ‘full moon’ bottled water

Marketing Week

Energy drinks company Red Bull is launching LunAqua, a water that will only be bottled “under the glare of the full moon”. LunAqua Pure Element and LunAqua Dynamic – which will contain a caffeine boost equivalent to a can of cola – will be bottled 13 times a year. A source says: “It is hoped […]

Comments

    Leave a comment