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Interbrew picks ex-Nestlé chief

Marketing Week

Interbrew UK has appointed former Nestlé Rowntree marketer Liam Newton to be its first brand director to take control of its entire brand portfolio, including Stella Artois and Boddington’s.

Flirting with disaster?

Marketing Week

The past few years have seen the number of complaints about sales promotions in the UK soar. But, what is the best way to avoid disasters like the Hoover free flights fiasco? By David Benady

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