Nationwide signed to sponsor Northern Ireland football team
Nationwide has signed as an official sponsor for the Northern Ireland football team in a two-year, six-figure deal.
Nationwide has signed as an official sponsor for the Northern Ireland football team in a two-year, six-figure deal.
Interbrew UK has appointed former Nestlé Rowntree marketer Liam Newton to be its first brand director to take control of its entire brand portfolio, including Stella Artois and Boddington’s.
Homebase has promoted head of in-store communications and promotions Ruth Benford to head of marketing communications, reporting to marketing director Ajay Kavan.
The past few years have seen the number of complaints about sales promotions in the UK soar. But, what is the best way to avoid disasters like the Hoover free flights fiasco? By David Benady
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
Sebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
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