Nationwide signed to sponsor Northern Ireland football team
Nationwide has signed as an official sponsor for the Northern Ireland football team in a two-year, six-figure deal.
Nationwide has signed as an official sponsor for the Northern Ireland football team in a two-year, six-figure deal.
Interbrew UK has appointed former Nestlé Rowntree marketer Liam Newton to be its first brand director to take control of its entire brand portfolio, including Stella Artois and Boddington’s.
Homebase has promoted head of in-store communications and promotions Ruth Benford to head of marketing communications, reporting to marketing director Ajay Kavan.
The past few years have seen the number of complaints about sales promotions in the UK soar. But, what is the best way to avoid disasters like the Hoover free flights fiasco? By David Benady
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.