GM hands £20m account to Draft

Marketing Week

Draft Worldwide has won the combined UK below-the-line account for the General Motors-owned car brands Vauxhall and Saab, believed to be worth up to &£20m a year. The Vauxhall business moves from TBWA GGT. Draft, which is owned by Interpublic, already had the Saab account. The two agencies pitched against McCann Relationship Marketing, which handles […]


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