Nationwide Building Society has signed a four-year sponsorship deal for the title rights to the Mercury music award. The company will use the sponsorship to launch a new Nationwide Mercury Art competition.
Draft Worldwide has won the combined UK below-the-line account for the General Motors-owned car brands Vauxhall and Saab, believed to be worth up to &£20m a year. The Vauxhall business moves from TBWA GGT. Draft, which is owned by Interpublic, already had the Saab account. The two agencies pitched against McCann Relationship Marketing, which handles […]
Hallmark is spending Â£1m on a multi-media advertising campaign promoting its new season of programmes.
Mackays, the value chain, has appointed former Debenhams and Laura Ashley marketing chief Jillie Lyons as its head of marketing.
With Christmas ad season now firmly underway, Marketing Week shares its take on this year’s Christmas stars and festive flops.
The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.