Nationwide Building Society has signed a four-year sponsorship deal for the title rights to the Mercury music award. The company will use the sponsorship to launch a new Nationwide Mercury Art competition.
Draft Worldwide has won the combined UK below-the-line account for the General Motors-owned car brands Vauxhall and Saab, believed to be worth up to &£20m a year. The Vauxhall business moves from TBWA GGT. Draft, which is owned by Interpublic, already had the Saab account. The two agencies pitched against McCann Relationship Marketing, which handles […]
Hallmark is spending Â£1m on a multi-media advertising campaign promoting its new season of programmes.
Mackays, the value chain, has appointed former Debenhams and Laura Ashley marketing chief Jillie Lyons as its head of marketing.
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.
The strength of the British Gas brand is plummeting, according to new data, as the energy crisis deepens and consumers struggle with the rising cost of living.
Data shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.