Nationwide to promote FA Cup sponsorship
Nationwide is to promote its sponsorship of the FA Cup this weekend with an outdoor campaign in Cardiff featuring street banners, a branded blimp, bus advertising and free merchandise.
Nationwide is to promote its sponsorship of the FA Cup this weekend with an outdoor campaign in Cardiff featuring street banners, a branded blimp, bus advertising and free merchandise.
The National Football League (NFL) is to launch a £5m marketing push to generate UK interest in American football before the start of the season in September. The NFL has made the UK market its international priority and the campaign marks the beginning of a wider five-year plan to make American football a leading UK […]
The National Football League (NFL) is to launch a £5m marketing push to generate UK interest in American football before the start of the season in September. The NFL has made the UK market its international priority and the campaign marks the beginning of a wider five-year plan to make American football a leading UK […]
BSkyB has reported a rise of 96 per cent in pre-tax profits to 254m and a 15 per cent increase in ad revenue to 204m for the nine months ending March 31.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.