Nationwide uses bank statements to drive revenue
Nationwide Building Society is set to include marketing messages on customer bank statements as part of a drive to reduce the amount of direct mail it sends out.
The building society is looking to include “relevant, timely messages” in a bid to make statements “work harder as a communication tool” and drive revenue.
The Nationwide says the integration of the Portman Building Society, and Derbyshire Building Society has led to increased volumes of print and mail.
A spokeswoman for Nationwide says: “We are always looking at ways to improve the effectiveness of our communications and remain committed to direct mail as a key marketing channel.”
Nationwide recently appointed former HSBC marketing director, James Boulton, into the same role. He is responsible for brand strategy and driving customer experience for Nationwide’s members.
Boulton reports to executive director Chris Rhodes who is responsible for group product and marketing.
