Nationwide: We want our brand to come out of this stronger than it went in
Sarah VizardThe latest series of ads in Nationwide’s ‘Voices’ campaign looks to “shine a bit of hope” on the coronavirus crisis by looking to a future beyond the pandemic.
Nationwide CMO: We need to stand up for marketing if we want it to flourish
Russell ParsonsNew job titles such as chief growth officer are symptomatic of a sometimes “apologetic” marketing industry that needs to be more confident in the value it offers, according to the building society’s top marketer Sara Bennison.
How Nationwide used humour to get UK consumers saving
Matthew ValentineNationwide took practical action to overcome a widespread lack of saving among people in the UK, helping it arrest the decline in savings rates.
Nationwide uses comedy to challenge ‘parent-like’ conversation around saving
Erin LyonsThe building society hopes using stand-up comedy in its latest campaign will encourage Brits back into saving while avoiding sounding “patronising and parent-like”.
Brand of the Year shortlist profiled: Nationwide
Michael BarnettMarketing campaigns driven by social conscience have given Nationwide strong brand foundations and earned it a place on the shortlist for Marketing Week Masters Brand of the Year, powered by YouGov.
Marketing Week Masters awards shortlist: Special Masters
Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards for categories including Brand of the Year, Digital Transformation and Brand Purpose is revealed.
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Marketing Week Masters awards shortlist: Sector Masters
Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards for categories including Retail and Ecommerce, Business-to-Business and Consumer Goods is revealed.
Huawei, Bodyform and HSBC top Marketing Week Masters awards shortlist
Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards is revealed, with Greenpeace, Diageo, Elvie and Aldi also racking up multiple nominations.
Marketing Week Masters ‘Brand of the Year’ shortlist announced
Marketing Week ReportersWe unveil the five brands that will fight it out to be named ‘Brand of the Year’ at the Marketing Week Masters awards in October.
Marketing Week Masters Awards ‘Brand of the Year’ nominations revealed
Marketing Week ReportersA total of 10 brands have been nominated for ‘Brand of the Year’, powered by YouGov. The winner will be announced at the 2019 Marketing Week Masters Awards in October.
Nationwide: The term ‘performance marketing’ is fuelling short-termism
Lucy TesserasThe swing to short-termism is being accelerated by the term performance marketing as it suggests long-term activity doesn’t perform, according to the building society’s director of advertising and sales.
Nationwide’s CMO: Workplace equality can help stem marketing’s looming recruitment crisis
Lucy TesserasMarketing has the opportunity to be a forerunner in promoting equal rights for women in the workplace, and by doing so can encourage the next generation to consider a career in the industry, according to Sara Bennison.
How Nationwide gave diversity a voice
Marketing Week ReportersNationwide’s ‘Voices’ campaign achieved a double-pronged goal of providing a platform for diverse creative voices across the UK and helping grow the building society’s share of switched accounts to 20%.
Marketing Week Meets…Nationwide CMO, Sara Bennison
Russell ParsonsMarketing Week’s Visionary Marketer of the Year explains why brands need to give their agencies the time and space to have ‘the crazy idea’, and why the true test of a marketer is when things aren’t going to plan.