Inside Nationwide’s award-winning campaign to shift consumer attitudes around saving
Marketing Week ReportersLearn how Nationwide used comedy to reframe how consumers’ view their finances and arrest the decline in savings rates.
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Learn how Nationwide used comedy to reframe how consumers’ view their finances and arrest the decline in savings rates.
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Nationwide took practical action to overcome a widespread lack of saving among people in the UK, helping it arrest the decline in savings rates.
The building society hopes using stand-up comedy in its latest campaign will encourage Brits back into saving while avoiding sounding “patronising and parent-like”.
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