NatMag-Rodale is to launch a UK edition of US women’s magazine Prevention, a 3.3 million selling well-being magazine.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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The postponement of the Tokyo Olympics and Euro 2020 tournament may have given sponsors time to rethink and restrategise, but a year on they want sports fans to start believing the hype.