The programme provides members with exclusive offers to which they are encouraged to pass on to friends and family that are interested in environmentally friendly personal care products, such as baby care and feminine hygiene. Ambassadors are also invited to get involved with new product development.
The coupon promotion is being handled by Valassis and will give members printable money-off and buy-one-get-one-free deals throughout the year. It is designed to increase brand awareness and drive trial.
Marcus Cederström, Marketing Assistant at Naty says: “This is a significant development for the Ambassador Programme. Despite the financial crisis, people are still interested in this green lifestyle.”
“Our special offers will reward our Ambassadors for their loyalty to the brand and to the environment, and keep them interested in buying our products throughout the year.”
The coupons can be redeemed in UK stockists of the brand, such as Waitrose, Boots, Tesco and Sainsbury’s.
The online campaign is being handled by coupon service provider Valassis.