NatWest CMO Margaret Jobling appointed ISBA president

ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.


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ISBA has appointed NatWest Group’s chief marketing officer Margaret Jobling as its new president, taking over from Moneysupermarket CEO Peter Duffy with immediate effect.

Jobling has been a council member for ISBA, the industry body representing advertisers, for seven years. She describes taking on the president role as a “real honour”.

“I have worked closely with [ISBA director general] Phil [Smith] and his team over the last few years and seen ISBA transform into a real catalyst for change that is really making an impact. I am really looking forward to making my contribution to this vital organisation,” she says.

Jobling has held top marketing roles across a number of different sectors, including FMCG, utilities and finance.

She has been in her current role as chief marketing officer of NatWest Group since September 2020. Before that she was group CMO at Centrica for two years, after working at British Gas as brand marketing director from 2014 to 2018.

Jobling held marketing director roles at food brands Birds Eye and Cadbury between 2009 and 2014, and has also held marketing positions at Sara Lee and Unilever.NatWest’s new CMO on purpose, leadership and making banking more human

ISBA says Jobling’s appointment comes at an extremely important time for the trade body, as the industry faces “a huge wave of regulation, brands are being challenged by the cost of living crisis and the impact of Brexit is still being understood”.

Director general Smith adds Jobling was the “first choice” to be the next president of the organisation, as Duffy steps down after fulfilling his two year tenure.

In particular, Duffy was “a vocal supporter” of ISBA’s cross-media measurement initiative Origin, which entered its build phase in May.

“Peter Duffy has been an incredibly active president and we are very grateful for his contribution over the last two years. I’ve personally valued his support and wise counsel,” Smith says.

Jobling’s appointment as CMO of NatWest Group in 2020 saw the bank seemingly reverse its previous decision to scrap the role.

During a panel hosted by consultancy and Marketing Week’s sister brand Oystercatchers in January 2021, Jobling advised marketers to communicate the business benefit of their role to the rest of their organisation

“As a marketer unless you can talk the language of the business and articulate where the money you are spending is showing up you’re in trouble, because you’re the colouring-in department in the corner, and that view is still alive and kicking in lots of businesses,” she stated.