Letters: 2 August 2012

Tess Waddington

Twitter is just too noisy for Olympic brand campaigns Your claim that sponsors are falling short of the gold standard in the first social media Olympics (MWlinks/ someolympics) fails to mention that Twitter’s nature of short messaging is not necessarily conducive to bespoke brand campaigns. Much of what happens on Twitter could simply be described […]


Dr Dre Beats Olympic brand police

Seb Joseph

Headphone range Beats by Dr Dre has outsmarted Olympic chiefs and succeeded with an ambush marketing stunt at the London 2012 Games by getting Team GB athletes to endorse the brand.

Absolute Radio

Absolute Radio drums up extra listeners

Lara O'Reilly

Absolute Radio was one of the few national commercial stations to report a quarterly rise in listeners as the number of people listening to radio continues to decline year on year, according to the latest Rajar figures.