Nectar poaches Beefeater from rival
Nectar has poached Beefeater from rival loyalty card scheme Tesco Clubcard.
Nectar has poached Beefeater from rival loyalty card scheme Tesco Clubcard.
BBC Worldwide has sold its glossy women’s monthly Eve to Haymarket.
GlaxoSmithKline has ended the £20m, two-year sponsorship deal between its NiQuitin nicotine replacement therapy and the BMW Williams Formula One team, as first revealed in Marketing Week (September 30).
I’m sure Dove will achieve fantastic stand-out by using a 96-year-old woman for the latest stage of its “Campaign For Real Beauty”. After all, even though using larger, or “average” women failed to work for Marks & Spencer, Dove has increased sales and market share for its firming products hugely, and its Body Image Forum […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.