Nectar promotes brand partners in TV push

Nectar is launching a television campaign to promote the portfolio of brand partners within the loyalty scheme.

Nectar ad campaign

The six-week camapaign aims to show that Nectar points can be collected and redeemed with a wide range of retail, leisure and entertainment brand partners.

The three creative executions feature Sainsbury’s, Vue cinemas, Philips, BP, Argos and Homebase.

The creative uses a 3D cube concept to roll through Nectar’s partners using the strapline: “Discover another side to Nectar”.

Nectar marketing director James Frost says the campaign has been created to remind the 17 million cardholders of the different ways to collect and spend Nectar points.

The  £1m TV campaign launches on 14 October and is supported with online activity to drive traffic back to Nectar’s website.

It was created by G2 UK and media planning has been handled by Mediavest.

British Gas has signed up to replace EDF Energy as the loyalty programme’s utility partner.

Last week, rival loyalty programme Boots Advantage Card revealed an initiative allowing cardholders to collect points with 50 online brand partners.


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