Nectar unleashes iPhone app for points collectors

Loyalty programme Nectar and supermarket Sainsbury’s have launched their first apps for the iPhone and iPod touch today (17 August).

The free apps, which are available to download from the app store, offer Nectar collectors personalised Nectar point offers via the smartphone. The apps can be downloaded as a Nectar or Sainsbury’s – branded app depending on the shopper’s preference.

The apps are part of Nectar’s direct consumer communications strategy and allow Nectar partners and FMCG companies to target customers with personalised offers while they are on the move.

The company says that shoppers will now be able to receive offers from the brands they want “in a relevant and timely way”.

Launch offers will be available from Nectar partners Sainsbury’s, BP, Homebase and car rental firm Hertz alongside selected offers from FMCG companies.

The apps were created in-house by Nectar’s Digital team and have been developed in response to Nectar research showing that more than 90% of iPhone users who are Nectar collectors would like to see exclusive offers delivered to them on-the-go.

Features of the apps include exclusive and personalised Nectar points offers relevant to the individual collector delivered direct to an iPhone or iPod touch; a store and reward locator to pinpoint the nearest place to collect and spend points and instant access to check Nectar points balance.

The Sainsbury’s app will also provide information about in store promotions.

Jan-Pieter Lips, Nectar managing director, says “The new apps represent the first of many exciting mobile developments to ensure Nectar is always relevant for collectors and importantly giving collectors the choice to interact with the programme in the way they want using the channel which is most relevant to their lifestyle.

“We strongly believe that the launch of the Nectar app will increase the number of collectors opting into offers and enhance their shopping experience. Furthermore, this new technology provides our Nectar partners with the opportunity to interact with collectors in an innovative and exciting way.”

See Marketing Week’s roundtable with 2ergo on implementing mobile marketing here


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