Nescafé Original to sponsor Pete & Geoff Breakfast Show

Virgin Radio has signed up Nescafé Original as the sponsor for the Pete & Geoff Breakfast Show. The year-long sponsorship starts in November.

Virgin Radio has signed up Nescafé Original as the sponsor for the Pete & Geoff Breakfast Show. The year-long sponsorship starts in November.

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South Beach Diet set to storm Atkins market…

Marketing Week

The South Beach Diet, the latest reduced-carbohydrate eating plan from the US, is tipped as the next dieting phenomenon in the UK, where it will be launched in December. The book of the diet, written by cardiologist Dr Arthur Agatston, is expected to challenge the dominance of the controversial Atkins Diet. The South Beach Diet, […]

VisitBritain joins forces with Best Western Hotels

Marketing Week

VisitBritain and Best Western Hotels are joining forces to promote tourism in England this winter. The £250,000 campaign features nine sporting and media celebrities, including Sir Chris Bonington and Judith Chalmers, promoting their favourite region of England.

Experienced media watchers…

Marketing Week

Experienced media watchers watching Newsnight in the aftermath of the ITV merger announcement may have been wondering why Carat sent David Peters to speak on the programme, rather than broadcast director Mark Jarvis. Well wonder no more – the Diary can reveal that rugby-playing Jarvis was banned from the screen because he was sporting a […]