Virgin Radio has signed up Nescafé Original as the sponsor for the Pete & Geoff Breakfast Show. The year-long sponsorship starts in November.
The South Beach Diet, the latest reduced-carbohydrate eating plan from the US, is tipped as the next dieting phenomenon in the UK, where it will be launched in December. The book of the diet, written by cardiologist Dr Arthur Agatston, is expected to challenge the dominance of the controversial Atkins Diet. The South Beach Diet, […]
VisitBritain and Best Western Hotels are joining forces to promote tourism in England this winter. The £250,000 campaign features nine sporting and media celebrities, including Sir Chris Bonington and Judith Chalmers, promoting their favourite region of England.
Experienced media watchers watching Newsnight in the aftermath of the ITV merger announcement may have been wondering why Carat sent David Peters to speak on the programme, rather than broadcast director Mark Jarvis. Well wonder no more – the Diary can reveal that rugby-playing Jarvis was banned from the screen because he was sporting a […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.