Nestlé has been awarded a Fairtrade mark for a new brand of coffee called Partners Blend, as first revealed in Marketing Week (September 22). It is the first of the major coffee companies to gain the mark from the Fairtrade Foundation. The move has caused disappointment among health and food lobby groups such as Baby Milk Action.
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
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Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.