Nestlé Rowntree has appointed Neil Ducray as its UK marketing director, to replace interim marketing director Sam Hunter. Ducray joins from TBWA/Hong Kong where he was managing director and marketing planning consultant.
If C4 is to survive in the digital age it will need commercial insight at the core of its strategy. Will Duncan make the grade?
Church, the below-the-line agency, has been appointed by Gillette to its UK roster to provide support for the launch of its M3Power razor in September.
Luxury brand Bendicks Chocolates has appointed McCann Erickson to handle its £4m advertising account after a three-way pitch against Soul and incumbent Unity. The agency will handle advertising for Bendicks luxury chocolates and for its mint chocolate brand, Mingles. The company has given the agency a brief to broaden the appeal of the two brands. […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.