Nestlé Rowntree has appointed Neil Ducray as its UK marketing director, to replace interim marketing director Sam Hunter. Ducray joins from TBWA/Hong Kong where he was managing director and marketing planning consultant.
If C4 is to survive in the digital age it will need commercial insight at the core of its strategy. Will Duncan make the grade?
Church, the below-the-line agency, has been appointed by Gillette to its UK roster to provide support for the launch of its M3Power razor in September.
Luxury brand Bendicks Chocolates has appointed McCann Erickson to handle its £4m advertising account after a three-way pitch against Soul and incumbent Unity. The agency will handle advertising for Bendicks luxury chocolates and for its mint chocolate brand, Mingles. The company has given the agency a brief to broaden the appeal of the two brands. […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From a major investor calling Unilever’s focus on purpose “ludicrous” to the importance of time, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
After posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.
Tackling a long-term market decline in the UK, the Open University worked to inspire a brand new generation of distance learners.
The consumer protection brand and its digital agency delve into the challenges they face in measuring marketing outcomes and driving sustainable business growth, including benchmarking performance in unusual times and framing the language of measurement to encourage alignment with objectives.