Nestlé Rowntree has appointed Neil Ducray as its UK marketing director, to replace interim marketing director Sam Hunter. Ducray joins from TBWA/Hong Kong where he was managing director and marketing planning consultant.
If C4 is to survive in the digital age it will need commercial insight at the core of its strategy. Will Duncan make the grade?
Church, the below-the-line agency, has been appointed by Gillette to its UK roster to provide support for the launch of its M3Power razor in September.
Luxury brand Bendicks Chocolates has appointed McCann Erickson to handle its £4m advertising account after a three-way pitch against Soul and incumbent Unity. The agency will handle advertising for Bendicks luxury chocolates and for its mint chocolate brand, Mingles. The company has given the agency a brief to broaden the appeal of the two brands. […]
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.