Nestlé buckles under growing online dissent over palm oil supplies

Greenpeace UK is claiming social media has led to success in a campaign that linked global food giant Nestlé’s chocolate bar KitKat to deforestation in Indonesian rainforests and the destruction of orangutan habitats.

The green lobby group has been hitting Nestlé hard with allegations that it buys palm oil from companies destroying the Indonesian rain forests in order to plant oil palms.

It also launched a commercial on Facebook in March to raise the issue, featuring a bored office worker chomping on a KitKat bar only to find the bloodied finger of an orangutan.

At the time, Nestlé tried to shut down the campaign, citing a copyright claim on Kit Kat. Greenpeace re-posted the clip on another site and used Twitter and Facebook to highlight Nestle’s move, drawing in thousands of pledges to boycott the firm.

This morning the Swiss-based food company has announced that it will work with NGOs to probe its palm oil supplier for evidence of rainforest and wildlife destruction.

Kit Kat
Kit Kat

Nestlé has said in a statement today that The Forest Trust, a charity that looks to halt illegal logging by tracing consumer products to their source, has already helped the maker of KitKat bars formulate guidelines for palm oil purchases.

This story first appeared on pitch

Recommended

Vodafone campaign

Vodafone profits increase by 8.4%

Joe Fernandez

Vodafone Group has posted an 8.4% increase in revenues to £44.5bn in the last financial year, boosted by making a series of cost-efficiencies including simplifying its marketing operations.

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now