Nestlé bumps up Rowntree’s Randoms media spend
Nestlé is putting an extra £2m behind its media campaign for its new confectionary brand Rowntree’s Randoms.
The investment brings the total marketing spend to £6m and sees a repeat of theTV campaign created by JWT showing everyday situations like a football match, a parent-teacher evening and a man giving directions.
The fruit flavoured jelly sweets launched in May under the banner ‘No two bags are the same.’ The sweets are different shapes and flavours.
Other brands under the Rowntree umbrella are Fruit Pastilles, Fruit Gums, Jelly Tots, Juice Jellies and Tootie Frooties.
Nestle has also launched a high-profile campaign, including TV ads, Kit Kat this year, totaling a £24m investment in the brand.
Today it launched its ‘Music Break’ on-pack promotion.
