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Nestlé on why global sustainability always needs a local slant
Viewing sustainability as a ‘key component’ of the brand, Nestlé global CMO Aude Gandon believes wider issues like climate change and social justice can be addressed on both a global and local level.
Global CMO Aude Gandon is confident Nestlé is in an ideal position to meet the twin challenges of sustainability and inclusion in a global marketplace. Speaking at the Festival of Marketing: Fast Forward, the former global managing director of brand at Google outlined Nestlé’s approach to climate change and how the organisation is able to strategise across 186 local markets.
