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  1. Peter Cunningham 15 Sep 2015

    Definitely commerce is becoming more social, but in many respects it always was social. Especially for passion products like fashion where people like to ask ‘where did you buy that’ or be inspired by members of their tribe. Brands and retailers should take advantage of that wherever possible and encourage sharing by customers, fans and followers. Some of that sharing will be organic but to get people to share and reach the full potential of social commerce you need to (1) ask people to share (2) make it easy and natural to share and (3) combine smart rewards that incentivise as many of your customers and fans to share your message as possible. Here is our take on fashion and social referrals

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