Netflix faces a multitude of challenges for its UK debut including lack of premium content rights, according to experts. Read the full story here.
Starbucks has been slammed by customers angry about losing out on benefits under the new loyalty scheme My Rewards.
Oxfam marketing director Cathy Ferrier is to leave the aid organisation after six years to join Sentebale, the development charity set up by Prince Harry.
Diet Coke is set to roll out the latest phase of its “Love It Light” fashion-focused activity, featuring another high profile TV campaign and its first tie up with Benefit cosmetics.
The growth of direct-to-consumer brands is not just about the flight to ecommerce during Covid, but also offering convincing answers to consumers’ questions.
The sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled.
We round-up the biggest news from the week including UKTV’s ambitious brand revitalisation, how Häagen-Dazs is capitalising on its momentum by doubling digital investment and your chance to vote for the Brand of the Year.
Rather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.