Netflix faces uphill struggle over premium rights, say analysts
Netflix faces a multitude of challenges for its UK debut including lack of premium content rights, according to experts. Read the full story here.
Starbucks faces backlash over My Rewards
Rosie BakerStarbucks has been slammed by customers angry about losing out on benefits under the new loyalty scheme My Rewards.
Oxfam marketing director to join Prince Harry’s charity
Rosie BakerOxfam marketing director Cathy Ferrier is to leave the aid organisation after six years to join Sentebale, the development charity set up by Prince Harry.
Diet Coke launches new “Love It Light” activity
Lara O'ReillyDiet Coke is set to roll out the latest phase of its “Love It Light” fashion-focused activity, featuring another high profile TV campaign and its first tie up with Benefit cosmetics.
Growth Hacks: Yoppie on why customer engagement is a non-stop process
Matthew ValentineAfter notching up a 21,500% annual increase in users, period care brand Yoppie puts the strength of its community firmly at the heart of its growth story.
O2’s Nina Bibby: The CTO should be the CMO’s best friend
Charlotte RogersThe evolution of the CMO role means the relationship with the chief technology officer could be just as – if not more – important than the relationship with the sales director, says Bibby.
Zoopla on why CMOs should want to ‘decentralise power’
Matt BarkerTo explore the ‘art of the possible’ even in times of adversity, teams must feel empowered and fully supported, according to marketing leaders from Zoopla, HSBC and Benefit Cosmetics.
Nestlé CMO: ‘We never dissociate marketing from sales’
Michaela JeffersonGlobal CMO Aude Gandon explains how Nestlé is ensuring its marketing function is set up to meet new challenges in ecommerce, data and sustainability.
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