Netflix faces uphill struggle over premium rights, say analysts
Netflix faces a multitude of challenges for its UK debut including lack of premium content rights, according to experts. Read the full story here.
Starbucks faces backlash over My Rewards
Rosie BakerStarbucks has been slammed by customers angry about losing out on benefits under the new loyalty scheme My Rewards.
Oxfam marketing director to join Prince Harry’s charity
Rosie BakerOxfam marketing director Cathy Ferrier is to leave the aid organisation after six years to join Sentebale, the development charity set up by Prince Harry.
Diet Coke launches new “Love It Light” activity
Lara O'ReillyDiet Coke is set to roll out the latest phase of its “Love It Light” fashion-focused activity, featuring another high profile TV campaign and its first tie up with Benefit cosmetics.
Boohoo eyes new customer base with Debenhams deal
Matt BarkerBoohoo’s recent purchase of the troubled high street department store is the online retailer’s latest move to expand its core audience of shoppers.
Marketoonist on pop-ups and user experience
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
NatWest CMO: Speak the language of business or you’re in trouble
Russell ParsonsBrands that have invested in their long-term health during the pandemic will thrive, but marketers need to better link the case for investment to business outcomes if they are going to secure funds, says NatWest Group CMO Margaret Jobling.
Mark Ritson versus his biggest critics in brand purpose, influencer marketing and DTC
Marketing Week ReportersRitson comes face-to-face with key figures from areas of marketing he has taken aim at over the past decade, as we take a look back at his biggest and most controversial columns.
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