Netflix faces uphill struggle over premium rights, say analysts
Netflix faces a multitude of challenges for its UK debut including lack of premium content rights, according to experts. Read the full story here.
Starbucks faces backlash over My Rewards
Rosie BakerStarbucks has been slammed by customers angry about losing out on benefits under the new loyalty scheme My Rewards.
Oxfam marketing director to join Prince Harry’s charity
Rosie BakerOxfam marketing director Cathy Ferrier is to leave the aid organisation after six years to join Sentebale, the development charity set up by Prince Harry.
Diet Coke launches new “Love It Light” activity
Lara O'ReillyDiet Coke is set to roll out the latest phase of its “Love It Light” fashion-focused activity, featuring another high profile TV campaign and its first tie up with Benefit cosmetics.
Pricing strategy and building to an IPO: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
Brands’ hiring intentions remain ‘strong’ but begin to soften
Michaela JeffersonWhile more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Volvo on using its ‘creative superpowers’ to attract next generation drivers
Matthew ValentineTargeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Confidence takes a knock as consumers brace for cost of living squeeze
Lucy TesserasRising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
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