Netflix faces uphill struggle over premium rights, say analysts
Netflix faces a multitude of challenges for its UK debut including lack of premium content rights, according to experts. Read the full story here.
Starbucks faces backlash over My Rewards
Rosie BakerStarbucks has been slammed by customers angry about losing out on benefits under the new loyalty scheme My Rewards.
Oxfam marketing director to join Prince Harry’s charity
Rosie BakerOxfam marketing director Cathy Ferrier is to leave the aid organisation after six years to join Sentebale, the development charity set up by Prince Harry.
Diet Coke launches new “Love It Light” activity
Lara O'ReillyDiet Coke is set to roll out the latest phase of its “Love It Light” fashion-focused activity, featuring another high profile TV campaign and its first tie up with Benefit cosmetics.
Redefining purpose and P&G’s focus on product: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From unpicking what purpose means to P&G’s quest for “product superiority”, it’s been a busy week. Here is my take.
How the global ad industry is evolving to meet data privacy expectations
Marketing Week PartnerMarketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
Grub Club wins £1m media investment from Sky’s sustainability ad fund
Molly InnesThe dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Is an inability to understand audiences holding back women’s sport?
Molly InnesBrands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
Comments