Netflix has struck an exclusive content deal with UK film and TV studio Lionsgate. Read the full story here.
Ian Carrington, Google mobile advertising sales director Giving consumers the best possible experience on their mobile device is critically important. A poor mobile web experience can negatively shape a consumer’s opinion of your brand and make it hard for them to engage or make a purchase. A recent study asked users about the performance of […]
Burberry has hailed its decision to switch the majority of its marketing spend to digital after reporting revenue increased 29% in the first half of its financial year.
WPP is to maintain its minority interest in digital shop InGameAdvertisng (IGA) after participating in a second round of financing.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.