Netflix is to bring back sitcom Arrested Development as it continues its drive into original programming. Read the full story here.
I wonder whether the launch of Adobe’s SocialAnalytics tool (MW last week) is the right way to go about achieving credible social media metrics. To boil down success in social media solely to conversion and assign a monetary value to ’Likes’ seems to be missing a trick. With the growth of social commerce, social ROI […]
Greggs is asking Facebook and Twitter fans to submit ideas for a festive song as it looks to “capture the festive spirit of customers” and raise money for forces charity Help for Heroes.
Loyalty card scheme Nectar is to offer members additional points for watching online ads through the launch of Adpoints. Read article here.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.
Staff have mixed reactions to going back to the office so marketing leaders will need to be adaptable to ensure the best ideas keep on flowing, as Marketing Week discovered during a video panel discussion hosted in partnership with Smartsheet.
Right-minded marketers understand the need for long-term brand building investment, but most still question how they can convince those above them. Here’s how you do it.