Netflix splits movie streaming and DVD rental business
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Cancer Research has appointed former Vodafone group marketing chief Wendy Becker and Helen Calcraft co-founder of Miles Calcraft Briginshaw Duffy to its board of trustees.
The European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the United States (DISCUS) have collaborated to create a common set of principles for alcohol brands using social media.
Domino’s has partnered with Virgin Wines club as part of its efforts to appeal to a wider range of customers by offering an upmarket dining experience.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.