Netflix splits movie streaming and DVD rental business
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Cancer Research names new trustees
Rosie BakerCancer Research has appointed former Vodafone group marketing chief Wendy Becker and Helen Calcraft co-founder of Miles Calcraft Briginshaw Duffy to its board of trustees.
Alcohol brands beef up social media regulation
Charlottle McElenyThe European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the United States (DISCUS) have collaborated to create a common set of principles for alcohol brands using social media.
Domino’s partners with Virgin Wines
Rosie BakerDomino’s has partnered with Virgin Wines club as part of its efforts to appeal to a wider range of customers by offering an upmarket dining experience.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.