Netmums is expanding its portfolio of sites with the launch of Netmums Woman, a website with broader women-focused content. Read the full story here.
Louise Redknapp is to front Schwarzkopf’s new home hair colour range LIVE Salon Style.
Tablet use cannibalises TV consumption and is a more likely to drive m-commerce than smartphones across Europe, according to the latest Orange Exposure research. Read the full story here.
The Government has unveiled a £10m initiative that aims to make data held by Whitehall departments and public bodies work to the “commercial advantage” of the private sector.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.