Netmums is expanding its portfolio of sites with the launch of Netmums Woman, a website with broader women-focused content. Read the full story here.
Louise Redknapp is to front Schwarzkopf’s new home hair colour range LIVE Salon Style.
Tablet use cannibalises TV consumption and is a more likely to drive m-commerce than smartphones across Europe, according to the latest Orange Exposure research. Read the full story here.
The Government has unveiled a £10m initiative that aims to make data held by Whitehall departments and public bodies work to the “commercial advantage” of the private sector.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.